EXPERIENCE

Paramount Global

Copywriter, Paramount+ 

New York, NY

December 2023-Present

  • Lead all marketing copy needs for the Kids and Family division of series and movies

  • Write key art taglines, episode descriptions, and series loglines for a variety of Paramount+ Original Series

  • Write compelling and SEO-friendly copy for library titles, Paramount+ Originals, Paramount Pictures films, and SHOWTIME® Originals

Associate Copywriter, Paramount+ 

New York, NY

February 2021-November 2023

  • Crafted copy for onsite, UI/UX and marketing assets for Paramount+ and its library content

  • Wrote various subscriber newsletters, including subject lines and pre-headers, as well as non-subscriber communications

  • Assisted with paid social copy and affiliate emails for various campaigns, series, and live events

  • Conceptualized and executed innovative ways to speak to Paramount+’s audience

Edelman & GLOW Social & Digital Agency

Freelance Community Manager

New York, NY

October 2020-February 2021

Clients: SHOWTIME®, Unilever

  • Community managed and wrote brand replies for client Instagram, Twitter, and Facebook pages

  • Proactively flagged opportunities for clients and escalate issues as needed in a timely manner

  • Worked with strategy and analytics to provide learnings and recommendations based on current trends in the community

  • Planned and managed content calendars for each social channel

  • Worked cross-functionally with strategy and design teams to provide findings and recommendations based on industry trends, relevant news, and audience behavior

  • Tracked, analyzed, and reported on the performance of social content across all social channels and platforms.

  • Live-tweeted episodes of the SHOWTIME® series Shameless as they aired

GLOW Social & Digital Agency

Social Media Intern

New York, New York

February 2020-September 2020

Clients: Spotify, YouTube Originals, SHOWTIME®, IFC, EPIX, OnePlus

  • Ideated and presented concepts for engaging social content

  • Community managed and wrote post copy for client Instagram, Twitter, and Facebook pages

  • Assisted with content calendar management

  • Researched and created reports analyzing client competitors, industry trends, and talent social media habits 

  • Participated in content labs to identify key moments to highlight on social

  • Wrote scripts and in-character social content for entertainment clients

  • Wrote 20+ articles for GetBright, GLOW’s weekly industry newsletter

  • Developed a hypothetical social campaign for Pen15 Season 2 and presented to agency leadership

BBDO New York

Copywriting Intern

New York, New York

June 2019-August 2019

Clients: Dunkin’, Snickers, Pedigree, CVS, ALS Foundation, GE

  • Concepted, developed insights, and pitched executions for each client

  • Co-wrote and produced a series of radio spots for Dunkin’s Sip Peel Win game

  • Developed a hypothetical rebrand and creative executions for Dunkin’ and presented to agency leadership

Saatchi & Saatchi LA

Copywriting Intern

Greater Los Angeles Area, California

June 2018-August 2018

Clients: Toyota RAV4, Toyota Supra

  • Concepted campaigns and wrote TV scripts for the Toyota RAV4

  • Developed a campaign and creative executions for a hypothetical launch of the Toyota Supra and presented to agency leadership

NVS Music Group

Promotions Assistant

London, England, United Kingdom

January 2018-May 2018

Clients: Outlook Music Festival, Dimensions Music Festival

  • Analyzed and maintained the social media presence of two international music festivals

  • Updated competitor analysis on competiting festivals, their lineups, and their marketing strategies

  • Compiled marketing materials for festival announcements

  • Researched, contacted, and maintained relationships with digital brand influencers

  • Community managed and provided customer support via the Outlook and Dimensions Facebook pages

AWARDS

Shorty Award - Best In Television 2021

Shameless "10 Day Bender" Campaign

Lürzer’s Archive

Propel Print Campaign featured in 2/2018 Issue

Graphis New Talent Annual 2019

Honorable Mention for OPI Print Campaign

Graphis New Talent Annual 2018

Gold for Propel Outdoor Campaign

Graphis New Talent Annual 2018

Silver for Propel Print Campaign

Graphis New Talent Annual 2018

Silver for The Sierra Club Outdoor Campaign

Ads Of The World

Featured for Burger King and Twizzlers Campaigns

SKILLS

Adobe Creative Suite

Audition, Frame.io, Indesign, Illustrator, Photoshop, Premiere

Google Suite

Analytics, Docs, Sheets, Slides

Languages

Conversational in Spanish and French

Microsoft Office Suite

Excel, Outlook, Powerpoint, Word

Social Media

Facebook, Instagram, Pinterest, Reddit, Snapchat, TikTok, Tumblr, VSCO, X (formerly Twitter), YouTube

Social Media Marketing Tools

HootSuite

Website & Email Formatters

Mailchimp, Squarespace, Wordpress

EDUCATION

  • S.I. Newhouse School of Public Communications, Syracuse University

  • Bachelor of Science in Advertising with Creative Copywriting Emphasis—2019 

  • Marketing and Psychology Minors

  • Merit Scholarship Recipient

  • Activities: TNH Student-Run Advertising Agency, University Union Student-Run Programming Board, Delta Kappa Alpha Professional Cinematic Fraternity