Social strategy

Agency: Glow Social & Digital Agency

Role: Copywriter, Social Strategist

Co-Strategists: gabbi Solovay & Coy viana

Britannia on epix

Facebook, Twitter, Instagram

The Ask

Relaunch Britannia Seasons 1 and 2 for an American audience.

Insight

Unlike other historical dramas, Britannia doesn’t care too much about historical accuracy or taking itself too seriously.

The Positioning

Britannia: Not your typical historical drama.

Pre-Premiere

Character Intros

Introduce each character to the fans in a visually interesting way. (There’s a lot to keep track of.)

In-Season

Inner Monologues

Show what the characters are thinking in live Instagram Stories as the episodes air.

Highlights

Divide each Instagram Story highlight by the characters’ affiliation.

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GIPHY Page

Encourage fans to share their love of the show with official gifs, leading to the highest growth of any EPIX GIPHY page.

Discover & share this Britannia on EPIX GIF with everyone you know. GIPHY is how you search, share, discover, and create GIFs.