CLIENTS :
Brine
Death by Xoko
Quill Press
APP
Chotto Motto
+ more
AT AGE ELEVEN, I BROUGHT THE DODO BACK FROM EXTINCTION.
Tragically, this is not an introduction to any scientific discoveries I made in middle school. (You can refer to Mr. Williamson for that, and he will most likely tell you I was average at best.)
The circumstances? A ballet recital, for Alice In Wonderland to be more specific. While my peers were main characters or at least cards in the Queen’s castle, I was an extinct, flightless, one-scene-wonder of a bird that most people do not realize even appears in Alice In Wonderland. Let’s just say I wasn’t cast in this role for my dancing skills.
At the time, all I wanted was to be delicate and refined like my fellow dancers.
My priorities have since changed.
There is nothing delicate about copywriting. Sure, some of the copy itself is calm and controlled, but the ideas themselves come out swinging. It’s all about breaking down barriers, preferably by kicking down the walls and bulldozing the remains. It’s about thinking outside the box and WHAT. It’s about uncovering fundamental human truths and executing them in a way that feels brand new every time. It’s an industry for the misfits, the outsiders, the ones who never would have been able to wear pointe shoes and decided to do the worm instead.
In brief, advertising is a dodo’s world. And I’ve been rehearsing for this part for a very long time.